Chicago – Adult Time is paying tribute to ‘International Transgender Day of Visibility” by launching a company-wide initiative to officially dismantle all transphobic terminologies and connotations from its platform as of March 31, 2020.

Adult Time’s “Trans Inclusivity” initiative is part of a larger effort by Gamma Entertainment to remove all outdated and derogatory language across its entire portfolio, which includes revising and renaming archived titles, movie posters, and scene descriptions.

Devil’s Film, another Adult Time brand and pioneer of the trans genre for over 15 years, has continued to use outdated terms to appease traditional browsing habits but recognize that the shift in social acceptance now requires a shift in terminology. The studio’s flagship trans brand Tranny Pros is the first to make the change; with an official rebranding as Devil’s TGirls.

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