Chicago – Elaina St. James kicks off a brand-new venture that’s near & dear to her heart: ‘Better With Age’, a fresh apparel and lifestyle collection that highlights the timeless elegance and confidence of mature women – available now at ElainaMerch.com.

The new line of unisex tees, sweatshirts, hoodies, aprons, drinkware, notebooks, stickers and assorted home items carries the unmistakable creative touch of St. James, who aims to celebrate the wisdom and power of growing older with effortless style.

“It’s a great time to be an older woman, and my ‘Better with Age’ collection is about showing off the uninhibited fun and confidence that comes with age,” enthuses St. James. “I’ve had a blast creating it, and I think it really speaks to the vibrant spirit of women who, like fine wine, only get better with time.”

To learn more about Elaina St. James, visit: