Chicago – Forward Approach Marketing (FAM) has announced a game-changing achievement: doubling their client media coverage in 2023, with some clients seeing over 200 pieces of coverage this year. Through AI-powered research and strategy, FAM has boosted efficiency, enabling a faster turnaround and higher-quality pitches that resonate across diverse media—leading to placements in outlets such as Playboy and Forbes, local television, and an upcoming book by a leading economist. Their clients have also seen explosive growth in SEO, social media, and email marketing campaigns.

“FAM’s AI journey began with the simple goal of enhancing the research and brainstorming processes that are the bedrock of any marketing strategy,” CEO Adella Curry states. “Our clients in the adult and cannabis industries are now seeing their stories told twice as often, reaching wider audiences without an increase in their investment.”

By leveraging AI, the FAM team has been able to implement a streamlined approach that has not only accelerated the pace at which they can execute campaigns, but has also elevated the output and pitch quality—two critical factors that have led to a significant increase in client coverage.

This means that the press releases and pitches crafted by FAM are not only timely but also more tailored and relevant to the media outlets being targeted. Managed by years of human experience and knowledge, this precision has led to a diverse array of coverage for FAM’s clients in 2023, from the glossy pages of Playboy to the community-focused segments of local daytime TV. Online, clients saw double the rate of article placements in 2023, including features in Cosmopolitan, Men’s Health, Forbes, Huffington Post, and many more, leading to valuable backlinks, sales, and brand awareness for clients.

“FAM prides itself on using AI as an augmentative tool,” said Hail Groo, Public Relations Manager for FAM. “Protecting client information and enhancing the skills of our talented team without supplanting the personal touch is crucial in this new world of public relations.”

By using AI to make all parts of marketing and PR more efficient, FAM has shown that the future of marketing is not just about keeping up with the latest technology—it’s about driving it forward with a thoughtful approach that benefits all stakeholders. See client testimonials at: www.forwardapproachmarketing.com/testimonials.

With over two decades of proven results, Forward Approach Marketing (FAM) offers a suite of services including media relations, brand development, growth strategy consulting, SEO optimization, and tailored digital and print advertising campaigns. They manage a breadth of social media platforms, design and oversee email marketing initiatives, and conduct detailed analytics and reporting to ensure campaign effectiveness. FAM specializes in ethical and results-driven strategies for brands in the adult and cannabis industries. Learn more at ForwardApproachMarketing.com

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