Kristel Penn’s Ikigai Marketing Featured in Voyage LA Magazine

Chicago – Award-winning marketer, Kristel Penn, recently appeared in Voyage LA Magazine as part of their “Inspiring Stories” series.

“I’m honored to have the opportunity to share my story with others,” said Penn. “When I tell people what I do for a living, the majority still have very outdated views of the adult industry, particularly their ideas of what it means to work in the business sector of porn. 

In the interview, Penn shares how she got started in the adult industry, what and who inspired her to create Ikigai Marketing, and her 11-year journey in the adult industry. To read the full interview, click here:


Kristel Penn is Grooby’s longtime Marketing and Editorial Director and runs her own boutique marketing and PR firm, Ikigai Marketing. She served as Transformation Magazine’s Editor for two years and is on the Board of Directors for TAIF (Trans Adult Industry Foundation). She is also the Executive Producer of the Transgender Erotica Awards, a two-event celebrating the trans adult industry and hosted in Hollywood, CA. 

In 2017, Penn was awarded the XBIZ Industry Exec Award for Brand Ambassador of the Year. In 2018, she received XBIZ Industry Exec Award nomination for Marketing Exec of the Year. In 2019, she scooped up nominations for Community Figure of the Year and WIA Woman of the Year. Recently she received the 2020 XBIZ Industry Exec Award nomination for Community Figure of the Year. 

Ikigai Marketing offers purpose-driven marketing and business coaching. In Japanese, “ikigai” means “reason for being.” Penn helps clients find the balance between their own personal and professional “ikgai.” For more information, visit or follow on Twitter at @IkigaiMarketing. You can also visit KristelPenn.


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